Dumb

Now I like small and beautiful as much as the next person, and would use a MacBook Air as a second PC for travelling, but the latest marketing message is just dumb. As the BBC put it, ‘The MacBook Air is 0.11 inches thick at its thinnest point’.

But the important info isn’t that of the thinnest point, but of the thickest point. A really thick laptop could have a thin wedge sticking out; even an equilateral triangular prism has a thinnest point approaching zero.

No, what matters is the thickest point. It’s the thickest point that determines whether it fits in a given laptop bag, goes through your letter box. If the laptop was 0.11 inches thick at the thickest point, then that would impress me.

In fact, that’s what drew me to the story. At first I thought it said simply that the laptop was 0.11 inches thick, and I assumed it was a misprint as it’s impossible. But hey, many people actually have reproduced the story as ‘MacBook Air now 0.11 in thick’, and have fallen for the spin completely: I take it they failed geometry at school.

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Filed under News, Statistics and simplicity

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